Yining Zhu

- is a digital product designer based in Madison, MS. Expertise

- UI/UX Design
- Website / Mobile App Design
- Graphic / Marketing Design
- Branding / Identity
- Wireframes / Prototyping
- Figma / Sketch / Adobe CC / Webflow / Cargo
- Creative Problem Sloving Select Clients

- HealthCentral Crop
- NYCAAMH
- nate
- Under Her Empire
- University of Iowa
- The Daily Iowan
- Summer of the Arts
HealthCentral CorporationUI/UX Design, Branding2022-present

Conduct user research and design websites that help patients and caregivers navigate chronic health conditions.

HealthCentral operates a leading digital health platform that serves millions of patients, caregivers and healthcare professionals with information and insights to effectively navigate the healthcare landscape.

Go to live site
NYCAAMH
Website Design & Development, Brand Identity
2022

Redesigned and developed of the website of the Asian mental health non-profit organization through providing better and clearer user experience.

The New York Coalition for Asian Mental Health (NYCAAMH) strives to improve the quality of mental health care services in Asian American communities throughout the New York metropolitan area. 

Go to live site
TVWT
Logo Design, Branding
2022

New logo and brand identity for Thaovy’s video serious where self-care is infused with play, expression and creation. and creation.

Go to Youtube Page
Delabra Typeface
Typeface Design
2020

Delabra is an ancient Chinese hieroglyph inspired slab serif font. The typeface is created with basic geometric shapes that give the font a visualization of boldness and modern minimal styling. 

The name of the typeface is inspired by the word candelabrum because the well-balanced negative space in each character reminds me of an elegantly branched candlestick.
Yining Zhuhello@yining-zhu.com©Yining Zhu 2025. All rights reserved.